With London 2012 drawing ever closer, Olympics-themed TV adverts are beginning to become increasingly visible during commercial breaks. P&G in particular have caught my attention with their efforts to create a strong brand presence. read more...

When thinking about creating a new brand, it’s fairly obvious that the primary elements of the name and logo and some secondary elements, such as the visual graphic language and tone of voice, are all essentials requirements. So no real news there then. But what about the other elements that are important when creating a brand?  read more...