With London 2012 drawing ever closer, Olympics-themed TV adverts are beginning to become increasingly visible during commercial breaks. P&G in particular have caught my attention with their efforts to create a strong brand presence. read more...

When thinking about creating a new brand, it’s fairly obvious that the primary elements of the name and logo and some secondary elements, such as the visual graphic language and tone of voice, are all essentials requirements. So no real news there then. But what about the other elements that are important when creating a brand?  read more...

Within consumer and B2B markets there are thousands of brands vying for our attention, so it’s important to get your messages through to your target audience. To do this effectively, a brand needs to be distinct enough to stand out. There are various elements within branding that will help to achieve this, and not just the logo!

Whether starting a new brand or evolving an existing one, all the elements below will help to evaluate the success of your own brand in relation to your business, and more importantly, your customers. read more...