31. August 2011 11:29
Perfect Storm is a creative marketing agency based on the simple premise that effective marketing is not just about one big idea or launch. It's about having a greater impact by bringing a number of different elements together in the right way at the right time.
Few things work well in isolation. The best things come from a careful blend of people, ideas and events. We are passionate about combining great creative thinking with successful marketing, and that's why we see ourselves as a 'performance-led creative agency’.
Beyond that it’s about forging the right combinations too. Campaigns that grab attention, but still sell products. Brand promises from Marketing that are backed up by genuine operational capabilities. Ultimately it’s about organisations that don’t rely on one great thing, but are structured to reproduce success again and again, because they have a real understanding of how to provide customers with what they need and want.
Why the blog?
A company based on an idea needs a place to share it’s thoughts. Simple as that really. It's of course a promotional tool, but it’s also cathartic. Among ourselves we have ideas we’d like to shout about, plus we see and read things all the time that we’d like to share to a wider group. We'd like to begin some conversations and this is a space where everyone can contribute or critique, a wider forum that is inclusive of both our thinking and yours.
To frame things
Some of our articles will be from among our staff here at Perfect Storm. This will be balanced across the business, from both creative and marketing. We will also welcome guest writers to share their thoughts. Importantly, we will also republish articles that have sparked our interest. The themes will be broad, defined only by the common thread of Perfect Storm thinking.
So please feel free to make a comment, forward us to a friend or just get in touch if you’d like to talk more.