Content Marketing
Our content marketing helps you deliver the right message at the right time to nudge customers down your sales and marketing funnel.
We know that if this process is not properly optimised, customers will lose interest and you’ll fall behind your competition. We’ve developed 5 products to help you master the process.
Audience Profiling
Successful content marketing needs granularity. We research the demographics, psychographics, trigger points and external and implicit needs of your visitors, so you aren't held back by the unknown.
Customer Journey Mapping
We'll help you to understand and optimise your customer experience by making the customer journey clear. And when your social marketing is done right, you will start to see clusters, critical touch points and importantly where the gaps are.
Communications & Media Planning
Armed with a good customer profile and journey, we can help you optimise the planning process. It's part ideation, content calendar, forecasting and budgeting, all to promote your content and increase your conversions.
Content Production
Our goal is to help you produce the most appealing, noticeable content and pepper this throughout the customer journey. By using content breadcrumbs, we satisfy customer needs while nurturing customers down the funnel to achieve more sales.
Marketing Automation Consultancy
Marketing technology is evolving rapidly and helps us all. Getting the right tools and technology stack and automating 'content breadcrumbs' is quite a process. We've done it and helped our clients to do it too, and we can use this experience to help you too.
Our promise is this:
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We’ll only help with what you need and we can help you set things up internally
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We know technology can be confusing so we try to help unpack it for you
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Unlike many agencies, we don’t push products and we don’t secretly white label other people's software services