Over the years, we've had the fortune of working with some exceptional healthcare companies. We've used our knowledge of design and digital to help build and evolve businesses, ensuring clean cut branding and impactful copy. We've developed online accounts to help navigate the MedTech world through the tricky world of advertising standards, and help improve the internal structure of medical brands. And through this process, we've discovered questions we've found answers to, and some questions we haven't.
Join us as we discuss the do's and don'ts for marketing for the healthcare buyer. Help us understand the ever-evolving market, and ask us any questions you have about your marketing needs.
Where will the NHS be focusing its medtech budgets?
It’s no secret that the NHS can be cautious when it comes to embracing new technology – and for good reason – but there are opportunities abound for med tech companies that can align their products to trusts’ key priorities.
Building relationships with healthcare buyers
From continuous blood glucose monitors to smart asthma inhalers, the medical devices industry works at the cutting edge of science to make life easier and healthier for millions of people. We take a look at the “three Cs” of engaging B2B buyers in the healthcare sector: credibility, content, care.
How to map an effective healthcare customer journey
With patients ever more likely to research their health problems online, attracting clients relies on driving traffic to an intuitive website through quality content and intelligent advertising. Here are our top tips to getting heard and making sales in the healthcare industry.
How will the medical industry influence the future of technology?
One industry that hasn’t shied away from using modern technology is the health industry. In fact, mobile health apps were downloaded 3.7 billion times in 2017 alone. With such a fast-paced rate of growth, we dive a little deeper into the current state of the health industry and discuss some ideas.
How to overcome barriers to innovation with the NHS
From science fiction-style gene therapies to robotic surgical aides, the NHS is built on cutting-edge science. The size, structure and culture of the NHS have created barriers to innovation that have become ingrained over its 70-year history.
What makes healthcare buyers different?
Knowing your customer and tailoring your online presence to meet their high expectations, then, is crucial to putting your med tech company in the striking range of that elusive new deal.