As enthusiastic readers of everything brand and strategy, we always aim to stay up to date with the latest information. It’s vital that as a creative marketing agency we keep up with these changing times. In the following post, we are going to discuss and explore some of our favourite brand and strategy blog posts!
As enthusiastic readers of everything brand and strategy, we always aim to stay up to date with the latest information. The industry is constantly changing through rapidly evolving technology and advertising techniques to achieve brand objectives. It’s vital that as a creative marketing agency we keep up with these changing times. In the following post, we are going to discuss and explore some of our favourite brand and strategy blog posts! 1. The Branding Journal - Logo design and branding If you want to learn the difference between logo design and branding then you're in luck because The Branding Journal has all of the information you could ever need. This blog post discusses the differences between logo design and branding and what people generally perceive them to be. This is an interesting resource as the concepts of logo and brand are explained in-depth, the importance of a logo for branding purposes is discussed and an overall conclusion is given. As a digital marketing agency, we know how important these branding strategies are in order for your company to succeed and get noticed. You must have a strong brand in order for it to prosper and this all begins with the brand's definition and identity, if you're looking to gain a clearer understanding of the ways to develop a brand then this post is definitely worth the read. 2. The Branding Journal - Targeted and valuable content This article explores how the marketing and advertising realm has changed with the advent of the digital world and why it is becoming increasingly difficult to capture potential customers attention in the crowded marketplace. However, with a clear content marketing strategy, this is made easier. If you're looking to make your brand stand out then you need to understand why content marketing is so important and the concepts behind it. This blog post is a fantastic tool that discusses all of these ideas in one, think of it as your guide to achieving the most valuable content for your brand. By creating targeted and valuable content you will: engage and connect your consumers like never before, build and develop your brand's identity, improve your results within search engines and ultimately this will lead to greater sales for your company. We know from experience that valuable content is crucial in order for your brand to succeed.
3. NEILPATEL - Blogging Strategy If you're looking to build your brand then it is imperative that you have an effective blogging strategy, it requires time and practice and it’s a great way to get your brand noticed. Blogging requires you to consistently improve your content to match exactly what your target audience wants to see, blogging is a fantastic method to get your brand noticed. This blog post is a great guide on how to create and implement a blogging strategy as well as the benefits that your brand will see as soon as this strategic plan is put into action. The post also features case studies which highlight the power of blogging to improve the amount of traffic from other social media platforms. Here are some examples of our branding campaigns:
Zimmer Biomet Red Dot 120
With Zimmer Biomet, we created a successful branding campaign to restructure the sales department in order to achieve sustainable growth. As a team, we analysed their current sales and marketing approach and came up with a new selling technique called insight selling wich we introduced to Zimmer Biomet. This new technique involved aligning the sales process more closely in order to aid revenue growth.
We deconstructed our medical insights into new and exciting chunks of information and delivered them to the sales team in a way which brought this to life. Our aim was to help excite the sales team when it came to relaying this information to purchasers. We used direct mail to help visualise the new insights, which complemented their new internal structure.
A rebrand of Guardian’s new image
With Guardian Surgical, we helped to showcase their new image with a slick rebrand. This well-established brand needed help from us as they were constantly growing and as a consequence, they had acquired a vast array of products. This array of products created confusion as the clarity of their proposition became unclear. As a team, we went through a process of rationalisation and re-structured their product offering to reduce the ever-growing confusion. We provided Guardian with a streamlined product range and a new website to visually demonstrate their new approach.
Keeping up with all the marketing trends isn't always easy but with our top three blog posts for brand strategy, you can feel assured that you are well informed of all the latest news!