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What is PPC?
Bristol is known as the epicentre of technology. So, it’s only fitting that as an agency in Bristol, we love the ever-evolving world of digital marketing and keeping up to date with new trends. As soon as a Google Ads (formerly known as Google AdWords) update comes out, we’re all over it to make sure that your ppc campaigns are never out of date, whether it’s a 12 month or 12 day campaign.
How we manage Google Ads campaigns
We firmly believe in collaboration, so we involve you in every step of the campaign building process. From market segments to facebook ads, you’ll be with us every step of the way ensuring that you have full transparency. Once we’ve set up the account and built out your campaigns, our team will manage and optimise the account on a daily basis. We’re a Google Partner which means we are 100% committed to each account we manage.
Our PPC process:
At this stage, we’ll research keywords relating to your products/services using various in-house tools and targeting options. You’ll have the opportunity to tell us what keywords you think your target audience will be looking for, after all, you’ll have the inside scoop on that. We’ll then select the ones we think will generate the most qualified leads/customers for you.
When writing copy for your PPC ads, we’ll make sure it is relevant to the keywords and landing pages we’ve selected. Our team will also ensure that all ad copies comply with the Google Ads policy and other advertising policies, for example, healthcare related ads will need to comply with MHRA.
Our expert copywriters have a track record of writing attention-grabbing ad copy and call to actions that lead potential customers to the desired content on your website thereby producing a higher click-through rate (CTR). In turn, this will result in a higher conversion rate.
Campaign set up & management
Our certified PPC consultants will set up and fully manage your campaigns on a continuous basis. We’ll get stuck into Analytics and your social media platforms and use data insights to optimise your campaigns on a daily basis leaving you to crack on with everything else you’ve got on your plate.
Landing page optimisation
We firmly believe that the best thing to do in order to test what works on a site is to throw some PPC traffic at it in order to really learn where the leaks are. We’ll look at how users behave on the site and use that knowledge to optimise your landing pages as best we can to improve the user experience which, will, in turn, increase quality score and conversions.
Analysis & reporting
We’ll provide you with bespoke reporting dashboards so you can easily dip in at any point in time to see how campaigns are performing. You’ll be able to see metrics such as costs for every keyword, conversion rate, cost per acquisition, and ROI. We’ll also use these actionable insights straight away to improve the performance of campaigns.
Ongoing agency support
Whenever you need support or simply have a query, you can quickly give us a call or send us an email and we’ll get right on it. Whether you are an existing client or a business that thinks their campaigns could be performing better, we’ll be happy to give you the support you need.
How we’re different
Respect - You’re trusting us to manage money on your behalf, so we have a deep respect for it. It’s a big responsibility and no matter the size of the advertising budget, we make sure to stick within it.
Transparency - We are 100% transparent with you. You’ll have a fully customised dashboard detailing the performance of your account available to you 24/7.
Collaboration - We can’t stress this one enough. We love working together and as part of a team because that’s the only way you’ll see the best results.
Commitment - We are committed to your success. Your success is our success, which is why we schedule weekly and monthly calls/meetings to discuss your campaigns and strategy.
Ready to discuss your PPC strategy with us?
We’re excited that you’re interested in working with us! Feel free to fill out our contact form or give us a call at 0117 908 6666 to start a conversation about your PPC needs.
Alternatively, if you fancy a cup of coffee/tea to learn more about how we can help you, we’re based in Bristol city centre in the lovely Queen Square.
Find out more
If you would like to find out more or chat about how we can help you, email any of our team below.
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